At this point I had invested $428,800.00!
Now I'll be honest...
The only reason I was able to fund this whole project was by convincing a friend of mine to finance the whole thing.
He owns a ton of fast food restaurant chains and had plenty of liquid capital.
Problem was now I had to pay him back!
You can imagine how painful that was and how much pressure I felt to not only pay back the investment but trying to support my family at the same time.
I immediately regretted my decision and then all the doubts crept in...
Doubts that I wouldn't be able to repay my investor.
Doubts that I wouldn't be able to pay myself a salary for the next foreseeable future.
Doubts that I'd end up a complete failure...
So long story short, most of my doubts became a reality.
I sold about 80K worth of Supplements in my first year of business.
Which would have been awesome if I didn't have to float all the money up front for my Supplements, warehouse, few staff members, fulfillment, etc...