You already tell clients what to take. Sell it under your own name.
Every protocol you write sends a client to buy supplements somewhere else. Make that recommendation your own branded line — recurring revenue, zero inventory.
Start free — $0/month to begin
You do the work, a retailer gets paid
Your protocol, their sale
You research, recommend, and follow up. The client buys the product from a store that did none of that work.
Recurring need, one-time relationship
Supplements are bought again and again — but every reorder goes to the retailer, not the coach who prescribed them.
Your authority, a generic label
Clients trust your judgment, then put a faceless brand on the counter. None of that loyalty compounds for you.
Turn your protocol into a product line
Put your coaching brand on the staples you already recommend. Clients order from your store, you earn on every bottle and every reorder, and you never touch inventory.
Put your label on 146 proven products, start at $0/month with no minimums and no inventory, and pay only the $2.00/unit fulfillment fee when an order ships — we pick it, label it, and dropship it under your brand.
See what your client base is worth
You already know what your clients reorder. Run any product at any price and volume to see your real profit per unit and per month — every fee in the math, no asterisks.
Run any product at any price to see your real profit per unit and per month. Open the full calculator →
Built for a coaching practice
Recurring revenue, hands-off
Reorders happen on your store automatically — income that compounds while you coach.
No inventory, no risk
Nothing to stock, nothing to expire. Orders are picked and shipped per sale from in-stock inventory under your label.
A line you can stand behind
Manufactured by US-based FDA-registered, GMP-certified partners and third-party tested — quality you can recommend with your name on it.
Why coaches are launching their own supplement lines
If you coach for a living, you already drive supplement sales — you just don’t capture them. Every program, macro plan, and check-in ends with a recommendation, and that recommendation sends your client to a retailer or a marketplace that did none of the work. A private-label supplement line for coaches closes that gap: the same products you already trust, sold under your own brand, with the margin and the repeat purchase staying with you.
The model that makes this possible is private-label drop shipping. You choose from a catalog of proven, third-party-tested supplements, put your coaching brand on the label, and set your own retail prices. When a client orders, the product is made, labeled, and shipped under your name — you never buy inventory up front, never store stock, and never pack a box. For a coaching business, that is a new revenue line that scales with your client roster instead of your free time.
How a coaching supplement brand works, step by step
Getting started takes less setup than most coaches expect, and it costs nothing to begin:
- Create your free account. There is no monthly membership to start — the free plan is $0/month, and you pay only the $2.00 per-unit fulfillment fee when an order actually ships. Nothing leaves your pocket until a client buys.
- Pick your products. Choose from 146 supplements across the categories your clients already use — daily foundations, protein and recovery, hydration, and sleep and stress support. Match the line to your coaching niche.
- Add your label. Your brand goes on every product, and you set your own retail prices — so the margin is yours to control.
- Share your store and fulfill on autopilot. Connect your store, send clients the link, and orders import automatically. Each one is picked and shipped under your brand from in-stock inventory, typically in 1-2 business days — no inventory, no minimums, no packing.
Choosing products your clients will actually reorder
The strongest coaching lines start with the staples you already recommend on repeat. Daily foundations like a multivitamin or omega build the habit; protein and post-workout products support training and recovery goals; hydration and electrolyte blends support performance; and sleep and stress-support formulas round out a routine. Because these are everyday wellness products that clients reorder month after month, a coaching supplement line tends to build recurring revenue rather than one-time sales.
Every product is made in an FDA-registered, GMP-certified facility, third-party tested, and backed by a per-lot Certificate of Analysis — so the line you put your name on is one you can stand behind when a client asks. These products are intended to support general wellness and are not intended to diagnose, treat, cure, or prevent any disease.
Pricing, margins, and what it costs to start
Cost is the question most coaches ask first, and the answer is simple: starting is free. The free plan carries no monthly fee — your only costs are your wholesale product cost and the $2.00 per-unit fulfillment fee charged when an order ships. You set the retail price, so your margin is in your control. Once your line has proven demand, the Scale plan ($297/month) unlocks the lowest wholesale cost per unit to widen those margins further.
Want to model it for your own client base? Use the margin calculator above to run any product at any price and volume — it shows your real profit per unit and per month with every fee already in the math. And when you are ready to stock a signature product for in-person sessions or events, you can order the same branded line in bulk from a 24-unit minimum.
Your brand, manufactured to standard
Questions coaches ask
How fast can I actually launch?
Days, not months. Pick products, finish label art, connect your store, list, and sell — there's no inventory production run to wait for. Launching is days; the 90-day launch checklist in our resources is a roadmap for building and growing the brand over your first three months, not a wait time before you can sell.
Are there really no minimum order quantities?
The standard catalog — 146 supplements, gummies, powders, and skincare — has no MOQ. Products are labeled and shipped one order at a time. You never buy inventory up front.
How do margins work in practice?
You set your retail price (MSRPs are provided as a guide). Every order has four costs: the wholesale product cost for your plan tier, the flat $2 fulfillment fee, payment processing, and carrier shipping (usually passed to your customer at checkout). Example at Scale: Creatine 300g — $35.97 MSRP, $9.30 product cost, $2 fulfillment, ~$1.49 payment processing ≈ $23 profit per unit before shipping and ad spend, about 64% net margin.
Which selling platforms do you integrate with?
Shopify, TikTok Shop, Amazon (FBM), WordPress/WooCommerce, Squarespace/Wix, and Walmart. Orders import in real time, fulfillment runs automatically, and tracking syncs back to your store. The Free plan includes 1 sales channel for one brand with zero monthly fees; Scale includes unlimited sales channels, also for one brand.
What can I legally say when marketing my supplements?
Structure/function claims only — how a nutrient supports normal body function (e.g., 'supports muscle recovery'). Never disease claims (treat, cure, prevent). Your labels carry the required FDA disclaimer. For the skincare line, claims must be cosmetic only — appearance and skin feel.
Make your recommendation your revenue.
Start free, choose your staples, and launch the line your clients already buy.
These statements have not been evaluated by the Food and Drug Administration. Products are not intended to diagnose, treat, cure, or prevent any disease.