Your own branded line — on the shelf and online.
Stock a private-label line in-store at low minimums, or sell it online with no inventory at all. One supplier, one brand, both channels.
Start free — $0/month to begin
Stocking supplements shouldn't mean stocking risk
Wholesale minimums tie up cash
Carrying a third-party brand means big case-pack buys — money sitting on a shelf, competing with rent and the next reorder.
Someone else's name on your shelf
Every tub you stock builds a brand that isn't yours. The margin is thin and the loyalty walks out with the customer.
In-store only leaves money online
Your regulars also shop online — but without an ecommerce option under your brand, those sales go to a marketplace.
One brand, stocked and shipped
Put your store's name on the products. Order in bulk from a 24-unit minimum for the shelf, and dropship the same branded line online with no inventory — one supplier covers both.
Put your label on 146 proven products, start at $0/month with no minimums and no inventory, and pay only the $2.00/unit fulfillment fee when an order ships — we pick it, label it, and dropship it under your brand.
Run the margin on your own branded line
Model any product at any price and volume to see real profit per unit and per month — every fee in the math — across the shelf and online.
Run any product at any price to see your real profit per unit and per month. Open the full calculator →
Built for retailers
Low bulk minimums
Stock your own label from a 24-unit MOQ — your brand on the shelf without a warehouse-sized commitment.
Add an online channel free
Sell the same line online with no inventory and no monthly fee to start — capture the customers who shop both ways.
One catalog, both channels
The same products and brand across your shelf and your store — no second supplier, no second system.
Why retailers stock their own branded supplement line
Every third-party tub on your shelf builds someone else’s brand, ties up cash in case-pack minimums, and walks loyalty out the door with the customer. Carrying your own private-label line changes the equation: your store’s name on the product, a better margin, and customers who come back to you to reorder. And because the same brand can sell online with no inventory, you capture the regulars who shop both ways instead of losing them to a marketplace.
One supplier covers both channels. Stock a curated set on the shelf in bulk from a 24-unit minimum, and dropship the same branded line online with no inventory — 146 proven, third-party-tested products, one catalog, one brand.
How to run one brand across shelf and online, step by step
You can launch both channels without a warehouse-sized commitment:
- Brand your line. Choose from 146 supplements and put your store’s name on the label.
- Stock the shelf. Order in bulk from a 24-unit minimum — your brand in-store without an oversized buy.
- Add the online channel free. The dropship model is $0/month to start; you pay only the $2.00 per-unit fulfillment fee when an online order ships — no inventory for ecommerce.
- Fulfill hands-off online. Online orders ship under your brand, typically in 1-2 business days, while your shelf stock moves in person.
Choosing products that move on the shelf and reorder online
The line that works in retail is built on everyday wellness staples customers recognize and rebuy — daily foundations, protein and recovery, hydration, sleep and stress support. On the shelf they drive impulse and repeat foot traffic; online they drive subscriptions and reorders. Carrying the same brand across both channels means a customer who discovers a product in-store can reorder it from your site, and the sale stays yours either way.
Every product is made by FDA-registered, GMP-certified partners, third-party tested, and backed by a per-lot Certificate of Analysis. These products are intended to support general wellness and are not intended to diagnose, treat, cure, or prevent any disease.
The economics across both channels
Online costs nothing to add: the dropship model has no monthly fee on the free plan, with costs limited to your wholesale price and the $2.00 per-unit fulfillment fee when an order ships. On the shelf, bulk orders from a 24-unit minimum keep your in-store investment reasonable, and the Scale plan ($297/month) lowers your wholesale cost per unit as volume grows. You set retail in both channels, so the margin is yours to control.
Use the margin calculator above to model any product at your price and volume — real profit per unit and per month, every fee included — across the shelf and online.
Your brand, manufactured to standard
Questions retailers ask
Can I order in bulk for my gym or clinic?
Yes — you can order in bulk from the moment you sign up. Bulk orders carry a 24-unit MOQ per SKU and ship worldwide to your location or dropship. If you need wholesale quantities for a physical location, book a call and we'll scope it with you directly.
Are there really no minimum order quantities?
The standard catalog — 146 supplements, gummies, powders, and skincare — has no MOQ. Products are labeled and shipped one order at a time. You never buy inventory up front.
How do margins work in practice?
You set your retail price (MSRPs are provided as a guide). Every order has four costs: the wholesale product cost for your plan tier, the flat $2 fulfillment fee, payment processing, and carrier shipping (usually passed to your customer at checkout). Example at Scale: Creatine 300g — $35.97 MSRP, $9.30 product cost, $2 fulfillment, ~$1.49 payment processing ≈ $23 profit per unit before shipping and ad spend, about 64% net margin.
Do you design my labels?
You own your brand's look — bring your label design or have a designer create it to our dieline specs (label dimensions are published per product). We print on white gloss BOPP and apply labels in-house as part of the $2 fulfillment fee. No setup fees, no print minimums, no separate label inventory.
Can I get a Certificate of Analysis for my products?
Yes — every product, every batch. COAs are issued per product, per LOT, and stay valid for that LOT's expiration. They're included with the PDF catalog and available on request, so you can hand documentation to a marketplace, a retailer, or a customer the moment they ask.
Where do orders ship from?
Our US fulfillment center at 1615 Lakes Pkwy, Suite C, Lawrenceville, GA 30043. Labeling, picking, packing, and shipping all happen in-house under one roof.
Your brand, on the shelf and online.
Start free online, or talk bulk for the shelf — one supplier does both.
These statements have not been evaluated by the Food and Drug Administration. Products are not intended to diagnose, treat, cure, or prevent any disease.