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2026 Supplement Trends Report

What brands are actually selling — built entirely from our own member sales data and catalog, not recycled analyst decks.

  • The 2025 top 10 sellers ranked by real member revenue — #1 alone did $15.3M (source: 2025 member sales data)
  • What’s rising in 2026: NAD+, NMN, shilajit gummies, electrolytes, colostrum, mushroom coffee, menopause and testosterone support, whey, digestive enzymes
  • Why each trend is moving — who buys it and which channel it fits — without invented market-size numbers
  • Category watch: creatine beyond bodybuilding, women’s hormonal health, the longevity stack, the practitioner channel
  • How to ride a trend with zero inventory risk

Trusted by brands · 3.5M+ units shipped · $200M+ in member revenue

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Why this report is different

Our data, our sellers, our catalog

Real revenue, not estimates

Section one ranks 2025’s best sellers by the actual revenue our members generated per SKU — numbers from our own platform, dated and sourced.

Trends we can verify

The rising list comes straight from our June 2026 catalog and what members are launching — no “$X billion by 2030” filler.

Built to act on

Every trend ends with who buys it and where it sells — so you can test it as a product, not just read about it.

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