Free Cheat Sheet
Supplement Pricing & Margin Cheat Sheet
Every number you need to price a supplement properly, on one page — the complete cost formula, real margin tables, and the crossover math.
- The complete cost formula: unit cost + $2.00 fulfillment + processing + plan-fee amortization, with the published rates filled in
- A real margin table for our 10 best sellers of 2025 — MSRP, unit cost, and margin at every plan tier
- Pricing rules of thumb: MSRP guidance, premium positioning, bundle math, and the per-unit profit floor
- The tier-savings math, worked on a real SKU
- “Membership pays for itself at N units” computed for three example products
Trusted by brands · 3.5M+ units shipped · $200M+ in member revenue
Why it matters
Most first-time founders price blind
All fees, published
Fulfillment, processing, and plan fees are all public numbers — the sheet assembles them into one formula so nothing surprises you after launch.
Real products, real margins
The margin table isn’t hypothetical — it’s our ten best-selling SKUs of 2025 with actual MSRPs and tier costs.
Decisions, not just data
When to premium-position, how to bundle, the price floor you never cross, and the unit count where each plan pays for itself.